Privacy Policy

Last Updated: July 25, 2025

This Privacy Policy describes the types of information that Firehouse of America, LLC (“we”, or “our”) collects from and about you when you use this website (the “Site”), and how we may use and disclose such information. This Policy applies to individuals accessing the Site from both the United States and Canada.

By using the Site, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not access or use the Site.

1. INFORMATION WE COLLECT

We collect a limited amount of information about you so that you can use the Site. That information may include the following:

Your first and last name
Your email address
Your phone number
Aggregated financial information (such as liquid assets and net worth)
Information from third party analytics technology (such as Google Analytics)
Any other materials, information, and content that you choose to submit to the Site

If you refuse to provide any requested information (whether or not required), you may not be able to take full advantage of the Site and its features.

2. HOW WE USE THE PERSONAL INFORMATION COLLECTED

We use your personal information to:

Evaluate your suitability as a potential franchisee
Communicate with you about your inquiry
Analyze interest in our franchise opportunities
Improve and operate the Site

We may store your information for as long as is reasonably necessary to accomplish these tasks, unless applicable law permits or requires a longer retention period.

3. HOW WE SHARE INFORMATION

We may share this information in the following ways:

Service Providers: We share your information with service providers that provide business, professional, or technical support functions to help us operate the Site.
Legal Obligations: We may disclose your information to respond to judicial processes or government requests and investigations, as permitted by law, or otherwise as required by law. We also may disclose your information to enforce our rights, prevent fraud, and protect the security of our servers, Sites, and databases.
Sale or Transfer of Business or Assets: If another entity purchases or acquires our business or any of our assets, information we have collected about you may be transferred to such entity. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use information provided through the Site in a manner that is consistent with this Privacy Policy.
Otherwise with Your Consent or at your Direction. In addition to the sharing described in this Privacy Policy, we may share information about you with third parties whenever you consent to or direct such sharing.

4. YOUR PRIVACY RIGHTS

Depending on your jurisdiction, you may have rights regarding your personal information. These may include the right to:

Right to Know/Access: You have the right to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you.
Right to Delete: You may request that we delete the personal information that we have collected from or about you. Please note that there may be circumstances when we will not be able to fully address your request, such as if we need to complete a transaction for you, to detect and protect against fraudulent and illegal activity, to maintain for internal purposes, or to comply with a legal obligation or to exercise our rights.
Additional Rights: As required or permitted by law, you may be entitled to additional rights, including: (i) the right to control the dissemination of your personal information; (ii) the right to receive computerized personal information collected from you in a structured, commonly used and technological format and to have this information transferred directly to another organization; (iii) the right to be informed of and submit observations regarding automated decision-making; and (iv) the right to request information about data processing.

5. REQUESTS REGARDING YOUR INFORMATION

To make any request with respect to your information processed on this Site (e.g., request to access, request to delete), please submit your request to us at privacy@rbi.com mailto:. In your email, please reference the Site’s URL in the subject line, and please provide a detailed description of the nature of your request. We will fulfill your request within a reasonable timeframe, in compliance with applicable laws.

You may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents will need to demonstrate that you’ve authorized them to act on your behalf or must demonstrate that they have power of attorney pursuant to applicable probate law. We retain the right to request confirmation directly from you confirming that the agent is authorized to make such a request, or to request additional information to confirm the agent’s identity.

6. THIRD-PARTY LINKS AND FEATURES

The Site may have links to third-party websites, applications, and other interactive features, which may have privacy policies that differ from our own. We are not responsible for the privacy practices of those third parties. Please review those privacy policies carefully.

7. ANALYTICS SERVICES

We may use a third-party such as Google Analytics to help us gather and analyze information about the areas visited on our websites (such as the pages most read, time spent, search terms and other engagement data) to evaluate and improve the user experience and our website. These third parties may use cookies and other tracking technologies. For more information about Google Analytics or to prevent the storage and processing of this data (including your IP address) by Google, you can download and install the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

You can also obtain additional information on Google Analytics’ data privacy and security at the following links:

8. COOKIES

“Cookies” are small files that are placed on your computer or other device when you visit a website. Cookies may be used to store a unique identification number tied to your computer or device so that you can be recognized as the same user across one or more browsing sessions, and across one or more sites. Cookies serve many useful purposes. For example:

Cookies can remember your sign-in credentials, so you do not have to enter those credentials each time you visit the Site.

Cookies can help us and third parties understand which parts of the Site are the most popular because they help us see which pages and features visitors access and how much time they spend on the pages. By studying this kind of information, we are better able to adapt the Site and provide you with a better experience.

Most browsers accept cookies automatically but can be configured not to do so. A banner will appear on the Site, which will provide a description of the categories of cookies used on the Site. If you disable cookies, it may interfere with the Site’s functioning.

If you prefer not to be recognized when you visit the Site, you can always connect using an incognito browser window. You can also remove traces of your visit by clearing your browser history.

9. CHILDREN’S PRIVACY

Protecting children’s privacy is important to us. We do not knowingly collect any personal information from children under the age of sixteen (16).

10. DATA SECURITY

We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about our Site users.

11. DATA STORAGE; INTERNATIONAL TRANSFERS

Your personal information is stored on servers in the United States.

The personal information you provide to us or that we obtain as a result of your use of our services may be collected in your jurisdiction and subsequently transferred to, maintained and/or processed outside of your jurisdiction (including for residents of the province of Quebec, outside of Quebec), including in the United States or another jurisdiction by us or our service providers for the purposes mentioned above, in accordance with applicable law. Personal information processed and stored in another country may be subject to disclosure or access requests by the governments, courts or law enforcement or regulatory agencies in that country according to its laws. We take reasonable steps to ensure that your personal information will only be used for purposes mentioned above or communicated to service providers with your consent, except where authorized by law.

12. REVISIONS TO THIS PRIVACY POLICY

We may revise all or portions of this Privacy Policy at any time. When we do, we will post the change(s) on the Site. At the top of this policy, you can find the date that we last updated the policy. Your continued use of the Site following the posting of changes means you accept those changes. If we change the Privacy Policy in a material way, we will provide appropriate notice to you.

13. HOW TO CONTACT US

If you have any questions or concerns about this Privacy Policy or the practices described herein, you may contact us at privacy@rbi.com. In your email, please reference the Site’s URL in the subject line.